If you’re an email marketer, then you know how important it is to get your emails delivered, read, and acted upon.
In fact, almost 90% of recipients open emails that are labelled as ‘promotions’ yet only 5% open emails
that are labelled as ‘news’. It’s all about content and design. In this article we’ll to talk about how the content and
design of your email can help you improve your delivery rate. These are not tips on how
to write the perfect email, rather tips on how to make your email more readable, especially by email filters.
How do we improve delivery?
The first tip is to avoid using pictures. Pictures are blocked by email filters
so your email will not be delivered. A good alternative to using pictures would be short
descriptive paragraphs (1-2 paragraphs) followed by a photograph.
A good substitute would be a short sentence that highlights a benefit that
your reader will enjoy, and a link to your site.
How often should I send an email?
When emailing customers, you should try to only send them your emails at least
three times a week, Tuesdays, Thursdays and Saturdays.
You should email people less often when you are not offering them anything of interest.
This is true even if you are writing an email about your products and services.
It would be best for you to email people every day that you are planning to write an email.
If you write frequent emails, and they are not of interest to your customers, then your email will not be read.
How often should I email people?
This is where personal relationships come into play. You should try to send people emails at least once a month.
Do not email people more than once per week. Your email should also not be an over-hyped sales pitch.
People will not read your email if you try to sell them every message. People will find a better service, or
go somewhere else if they feel they are being sold to frequently. You should also avoid emailing people every day.
Many people do not like the long messages that you send out.
How often should I send an email to people?
Many businesses try to avoid emailing people because they fear that
they will have a hard time maintaining that relationship. But, you should send people an email only
when you have something of interest to offer. It would be best for you to send someone an email
about a possible interest when you have created the interest, and when you have created a tangible benefit for them.
The only way you can stay in touch with people is to use the other tools that are listed in this article.
What other tools should I use?
Newsletter: Most people will join your company if you supply them with an email newsletter.
This will help you build a sense of trust with the members of your company.
Once they have opened your newsletter, and they are interested in what you are offering,
they will be more inclined to open your email.
Blog: You should create a blog. This will allow you to give your people something to talk about.
If you have a significant amount of people to write to, you can use your blog to promote your products and services.
When you use these tools it will help you build a healthy relationship with your clients.
What other tools should I not use?
Solicited Advertisement: Do not send unsolicited advertisement to people who do not want to receive your email.
Do you really want to help people or just want to make money? You should always be honest and honest in
your emailing techniques, in your newsletter and blogs. If you just want to make money and
not help people, do not buy email addresses.
Opt-in marketing: Your company should include Opt-in marketing.
This will help you gather the email addresses that you need. This is what build the business that
you need for your email marketing campaign.
What email provider should I use?
There are many email providers in the market, some reputable and others not so much.
But at least choose one that has a track record and has been around for so time. Check the reviews
and see if they are aimed at marketers. One that meets these criteria and more would be this one
If you implement the above tips, both your deliverability and open rate may improve tremendously.
Please let us know your thoughts in the comments below.
If this topic interests you and you want to explore further, there are also additional resources in our online store that can help: Visit Here.
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